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Newport on the Levee Lands Group Gaming Concept Immersive Gamebox 

World’s original immersive entertainment platform to open first Kentucky location late summer 2023


Newport, Kentucky (March 31, 2023) – North American Properties (NAP) announced today group gaming platform Immersive Gamebox (IGB) has signed a lease at the revitalized NKY hotspot Newport on the Levee. The innovative concept creating meaningful human connection through social gaming is expected to open this August in a 3,000-square-foot space across from The Lawn, next to Tom & Chee.

“Immersive Gamebox brings people together through shared play in a way that no other business does, and we can’t wait to make our debut in Kentucky,” said Steve McAloon, Immersive Gamebox SVP of Retail Operations, Americas. “Newport on the Levee is becoming the go-to entertainment destination for the community, and we needed to be a part of that mix. We’re looking forward to joining our experiential neighbors and introducing a new platform for people of all ages to connect over.”


Co-founded in 2018 by CEO Will Dean and CFO David Spindler, IGB has developed proprietary technology that allows players to use their bodies as controllers to navigate through digital adventures that can only be successfully completed through collaboration. Instead of using headsets, guests wear 3D motion tracking visors to control the interactive smart rooms known as “gameboxes.” High-quality projection mapping, touch screen walls and surround sound systems are also used to make the environment truly interactive. Designed by the company’s in-house game studio, IGB currently offers a library of 15 intuitive games, with new options launching monthly for players aged five and up to explore.


Immersive Gamebox joins the growing list of new ventures launching at the Levee this year, including 16 Lots Brewing Company, Amador, The Brickery Café and Play, and The Galley on the Levee. Uber Freight is also set to open a 20,000-square-foot office space on the mezzanine level of The Gallery.

“We have so many exciting additions coming, and Immersive Gamebox will fit right in with the experience-driven entertainment options available to our guests,” said Gabriella Burch, Newport on the Levee’s general manager. “It will be a great place for the community to escape digitally while making memories IRL on the Levee.”

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